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SEO Internet Marketing Fundamentals

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SEO Internet Marketing Fundamentals Course

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COURSE DESCRIPTION

This course is designed to teach you how to quickly increase your website’s search engine search results ranking through organic & non-organic SEO approaches. In this training, we will teach you how to do proper On-page and Off-page SEO, breakdown the difference between Black-hat & White-hat SEO and even teach you some Pay Per Click advertising (PPC), how to embed keywords to your site’s Meta tags, Meta Titles, Meta description, keywords, H tags and how to properly target keywords with high search traffics using Keyword Planner and other 3rd-party keyword tools. 

COURSE OUTCOME

  • Identify the concept of Search Engine Optimization (SEO)
  • Determine the importance and key benefits of SEO marketing
  • Discover the characteristics of an effective website
  • Evaluate website and Identify conversion goals
  • Measure and interpret website analytics
  • Learn best practices for developing and distributing video marketing content

COURSE OUTLINE

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